The 2015 Chrysler 200 is a make-or-break product for the recently renamed Fiat Chrysler Automobiles, doing battle in the single largest slice of the auto market: midsize family sedans. It's also symbolic, a car which Chrysler can use finally to bury the memory of the Sebring and earlier 200 – along with the ghosts of DaimlerChrysler and Cerberus. The 2015 200 represents a fresh start.
Saturday, March 22, 2014
2015 A3 sedan
Audi must be especially keen on having its compact 2015 A3 sedan make a splash, because Automotive News has uncovered lengthy internal documents outlining the company’s ambitious launch plans for the car. So what is Audi’s grand scheme to pull eyeballs from the Mercedes-Benz CLA-class and BMW 2-series? Swanky parties—and lots of them.
The German automaker is charging its dealers with throwing blowout bashes, with predominantly hip young folks—the A3’s target buyer—in attendance. Being a German automaker, however, Audi’s keeping a tight reign on the parties’ design, strictly specifying décor (modern), menus (bacon-intensive gourmet nouveau), and music (super-indie electronic variety). Of course, the lighting is also micromanaged: It will be dim, but white with subdued red accent illumination—just like Audi’s signature headlights and interior lighting.
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